At Google we like to create solutions for the future. And we imagine a future where web use won’t be restricted simply to Earth. Rather, people will want to visit their favorite sites while cruising around the rings of Saturn with friends or relaxing at the (inevitable) Mercury tanning facility.When the galaxy is our playground, marketers, analysts and webmasters will want to understand location use beyond Earth. For example, if you had a chain of taco stands and noticed many users visiting your website from the Mars outpost, well, that might help you make a business case to begin expanding your business to serve Mars colonists.
In case you missed it: We recently came out with a great new report with the Project for Excellence in Journalism about how people get news and information about their local community. Some of the major findings include:
- Local TV news remains the most popular source for local information in America, but adults rely on it primarily for just three subjects—weather, breaking news and to a lesser extent traffic.
- Newspapers (both print and on the web) are the source Americans turn to most for a wider range of information than any other source.
- The internet has a strong hold in the local community, as web-only outlets are now the key source of information on some key subjects such as education or local business and restaurants. Among adults under age 40, the internet rivals or surpasses other platforms on every single topic area except one (breaking local news).
Search and email remain the two online activities that are nearly universal among adult internet users, as 92% of online adults use search engines to find information on the Web, and a similar number (92%) use email.
Since we began measuring adults’ online activities in the last decade, these two behaviors have consistently ranked as the most popular, even as new platforms, broadband and mobile devices continue to reshape the way Americans use the internet and web. Even as early as 2002, more than eight in ten online adults were using search engines, and more than nine in ten online adults were emailing.
Read the full report: http://pewinternet.org/Reports/2011/Search-and-email.aspx
Instead of being heartbroken that Longshot Magazine didn’t take our submission, we’re going to instead offer it up to you guys. It’s a breakdown of consumer debt, including debt collection practices. EDIT: Hi-res version.