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Auto-Posting
As many more news organizations are moving toward hand-curating social media posts, I’m moving us in the opposite direction.
Why? Because it needs to be done.
We’re a lot different from other news organizations. We don’t have a large reporting staff. We have one reporter in each town. We have a handful of assistant editors and only a few managing editors who oversee our 51 different sites.
51 sites = 51 Facebook pages = 51 Twitter accounts
To keep our reporters working in the field, filing stories, staying on top of their towns, we need to optimize their time. To do that, we’re auto-posting our links to Facebook and Twitter.
But (of course there’s a but), they’ll still be asked to write their own tweets and status updates for breaking news, traffic, weather or any other updates that need a timely distribution. They’ll also be using it as a listening post to gather and curate information from people in their town.
We’ll still be engaging. We’ll still be a two-way street of journalism. We’ll still be listening.
I’ll be testing a lot of different options and tweaks to the distribution of our content to see what’s best for delivering out content.
Let’s go.
